Swiggy takes food, discovery and consumer commerce. ADC keeps the bar, the music IP and the sound-system identity. The first cheque secures venue confidence and launch momentum.
Swiggy commitment
₹20L
Founding ecosystem advance to lock the venue, protect the operating buffer and trigger the campaign.
Venue first
Food district
20
F&B stalls maximum. Swiggy curates, commercialises and can charge vendors ₹30K–₹35K+ per stall.
Swiggy economics
Bar boundary
ADC
Bar is exclusively organiser-operated. Beverage sponsor, FOC stock and bar margin stay ADC upside.
Clean rights
Swiggy as the ecosystem layer
One consumer loop. Not three logos.
Scenes drives discovery, Swiggy Food owns the curated food district, Instamart plugs into the flea and lifestyle layer.
Exclusive F&B curation across a compact, high-density food district.
20 stalls max
Vendor deals
Food content
03 · Lifestyle
Instamart
Impulse and flea layer for jewellery, merch, zines, records and creator brands.
Flea discovery
Creator products
Market content
The room
Horn OK Please energy — smaller, sharper, deeper.
A compact Delhi culture fair with a stronger music identity and higher audience density than a sprawling festival.
Food model
20 curated F&B stalls
Swiggy recovers stall money directly or bundles it inside the ₹20L buyout. ADC needs no food margin if the buyout is clean.
Vendor range
₹30K–₹35K each
At 20 stalls, that's ₹6L–₹7L of stall-side recovery before food sales, integrations or ordering data.
Bar ownership
ADC keeps the bar
Beverage sponsorship, cashless tracking, FOC stock and activation stay the organiser upside line.
Numbers that stay simple
Conservative base. Expandablemargin.
Built to work on a conservative base and expand margin through sponsor advance, bar revenue, FOC beverage stock, merchandise and content.
Ticket ladder
Single day · early bird 200 per day₹1,000
Single day · phase one 400 per day₹1,500
Single day · phase two 400 per day₹2,200
Two-day passes consume both day slots₹1.5–3K
₹13.9LSurplus before bar
27.7%Margin before bar
+ BarNot in base P&L
The bill · a system journey
The Lineup
Day One carries foundation and Indian crossover. Day Two carries grime, bass and guest-MC pressure. Everything runs through one stack.
Headliner
Foundation headliner
King Earthquake
Why they close the night
Birmingham roots-and-dub authority — the historical weight of Day One, and the reason the whole stack exists.
Featured · Day One
Every set runs through Ananda TandavaOne hand-built Indian sound system carries both nights — no second stack, no diluted story.
One stack · Two nights · 2,000 heads
Pre-parties, after-parties & content
A city-wide contentcycle.
The campaign doesn't start on announcement day or end at curfew. ADC becomes warm-up nights, partner dates, studio sessions and an aftermovie.
Phase 01
Pre-parties
Intimate warm-up nights across Delhi partner venues seeding the sound and the story.
Phase 02
The weekend
Two days, one stack, food district, flea and 2,000 heads at full pressure.
Phase 03
After-parties
Late partner rooms extending each night and the artist run beyond curfew.
Phase 04
Aftermovie
Documentary-grade film, reels and stills — content collateral that lives long after.
The ask
₹20L to lock it in
A founding ecosystem advance secures the venue, protects the operating buffer and triggers the campaign. Swiggy takes food, discovery and commerce. ADC delivers one uncompromised sound-system weekend and the content that outlives it.
